Since April 2000, BuzzBack has been an innovator in online research. We deliver fast, meaningful and actionable insights to a growing list of global companies. And we have been recognized by the industry with numerous awards for both our innovative techniques and our creative researchers. The BuzzBack point of difference is a more engaging experience that provides greater depth and insight – helping clients to quickly sift through data to deeper understanding.
Over the years, we have built our reputation as a reliable, go-to supplier for consumer and business innovation and exploratory research. We’ve helped develop and restage brands, as well as explore name and package ideas. And we have tested thousands of advertising and new product ideas in more than 40 countries worldwide, many of which are now available in market across a wide range of categories.
BuzzBack is a woman-owned diversity supplier with WBENC certification.
we have tested thousands of advertising and new product ideas in more than 40 countries worldwide
We strive to make research a more intuitive, engaging and fun experience – both for the respondent and the researcher. Our techniques are grounded in best practice philosophies with a simple, visual interface that makes giving opinions fun. Equally our reports help marketers visualize insights, assimilate findings quickly, and dig deeper to gain a more emotional understanding of consumers’ views and needs.
And because we recognize today’s emphasis on faster learning with leaner budgets, our approaches accommodate the most compressed timelines to accelerate communications, development and innovation.
BuzzBack clients represent an exceptional portfolio of Fortune 100 consumer packaged goods brands, pharmaceutical, financial services and technology companies, as well as leading advertising and marketing agencies. We also work with innovative and aggressive smaller companies to help take their research to that ‘next level.’ At BuzzBack, we recognize the objective may be to understand more about your consumer, or find a winning idea, name or package, or determine if an ad is working. Our approaches integrate both evaluative and diagnostic measures to ensure we can lend greater depth and understanding quickly.
If you have a specific research program in mind or are looking for ideas to solve a specific research problem, please contact us.
word cloud built from actual client references
the BuzzBack culture
Our team comprises researchers and creative thinkers from all over the world, with experience across many
categories. We provide a flexible working environment that allows them to balance their busy family lives with pursuing their passion for research. You’ll find working with BuzzBack refreshing. But don’t take our word for it – ask our clients. They describe us as highly responsive, flexible, and thoughtful.
press & awards
BuzzBack Named in the GRIT Top 50 Supplier Companies Perceived to be Most Innovative in the GreenBook Research Industry Trends Report
BuzzBack Announced as a Winner of the 2015 Confirmit ACE Awards
Carol Fitzgerald Named Enterprising Women of the Year Award Winner by Enterprising Women Magazine
BuzzBack’s Anthony Germinario Named Technology Trendsetter by Survey Magazine
BuzzBack’s Silvena Milenkova Named Executive Management Award Winner by SmartCEO Magazine
BuzzBack Enhances Naming Studies to Improve In-Market Success
BuzzBack’s Liz White featured as a Top Moderator in Survey Magazine
BuzzBack’s Sustainability Study Mentioned in GreenBiz Article by Tensie Whelan, President of the Rainforest Alliance
BuzzBack’s Gluten-Free Infographic Featured on Food Manufacturing
BuzzBack + the Rainforest Alliance Kick Off Earth Month With Findings From A New Global Study on Sustainability
BuzzBack’s Katherine Krauss recognized as Rising Star by ARF
BuzzBack’s Sustainability Findings Highlighted in The Guardian
Carol Fitzgerald featured in SmartCEO Magazine
BuzzBack’s Hive highlighted in Quirk’s Magazine
Just in Time for Heart Health Month, BuzzBack & The American Heart Association Release New Charitable Giving Study
New Study on Attitudes & Emotions Among Diabetes Sufferers and Physicians
EyeTrackShop & BuzzBack Partner to Bring Research Innovations to Consumer Engagement
BuzzBack’s Tatiana Gormley recognized as Rising Star by ARF
BuzzBack Announces New Nordic Initiative
BuzzBack nominated for MRS Award for New Consumer Insights and for Research Magazine
BuzzBack nominated for NGMR Disruptive Innovation Finalist
BuzzBack 2011 Young Researcher Award finalist, Kim Fass at ESOMAR
BuzzBack Selected as 2011 Small Business Technology Finalist
BuzzBack Featured in the “GRIT Top 50” research firms
BuzzBack’s Kim Fass recognized as Rising Star by ARF
Concept Focus™ nominated for the 2010 MRS/ASC Award for Technology Effectiveness
Elizabeth White recognized as Rising Star by ARF
Martin Oxley named Fellow of Market Research Society
BuzzBack and Kraft named 2009 EXPLOR award finalists
Brendan Light receives Great Mind Award for Innovation from the ARF