products & services
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- Configurator allows you to create concepts, explore new product names, and test packaging ideas by engaging consumers in new, idea building ways. With the assets you provide, respondents literally configure their own concepts and describe what they’ve developed.
- As respondents build and personalize their concepts, Configurator helps you quantify both the individual elements selected as independent variables, as well as combinations and frequencies for other permutations. Follow-up probes give more insight into the “whys” as respondents describe their designs and creations.
- With Configurator, we work with your team to identify the key objectives and variables to be tested. You can use Configurator for naming – especially contextual selection and/or to identify optimal presentation of packaging claims, descriptors and other graphical elements – such as labels, and bursts.
- Your team will be able to look at how each of the individual elements fares, as well as view top permutations and combinations, in order to select the ideal complete concept. Follow-up probes will give you insights as to why certain elements and/or combinations may resonate better than others.
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