The IDQ process is meant to be iterative – as if it were an open-ended building exercise.

• First, respondents are first presented with a stimulus -- for example, a concept, a visual, or a text description.
• Next they view a question, and react to a previous respondent’s statement. They rate that response on 2 closed-ended metrics, fully customizable, and then provide an emotional reaction.
• Because respondents can log in when it’s convenient for them, they may be reacting to what someone said 5 minutes ago or 5 days ago. They will view 4-6 responses from previous participants, rating each one. Then, they can submit their own idea.
• About 2 out of 3 respondents will submit a new idea. With base sizes of 200 or more respondents, that means the pool of new ideas quickly grows. To determine what future respondents react to, BuzzBack’s proprietary IDQ engine utilizes a Darwinian approach to filtering ideas IDQ factors in how an idea rates and how much exposure it receives. As ideas are rated favorably, they are shown again to new respondents. The ‘dogs’ or those ideas that have weaker scores quickly drop to the bottom.
• The result is a dynamic building and stratification of ideas – you can use IDQ to generate and stratify a new name for a product, to optimize positioning statements, or to build on insights uncovered in qualitative work.