BuzzBack Publications

Every quarter, we publish research studies on current trends and issues most relevant to our clients. To the left are links which will take you to synopses of recently published reports along with information on how you can order these reports.

If you are interested in purchasing a BuzzBack report or would like more information, please click on the report details.

We welcome ideas for future publications or, if you would like to become part of our mailing list to get information on upcoming studies, contact info@buzzback.com.

Tween Health & Fitness Exploratory (Spring 2007)

Our newest eCollage™ study, published with Disney Consumer Products, surveyed parents and tweens to explore their attitudes and lifestyles related to both nutrition and fitness. The purpose of the study was to develop greater understanding of the similarities and differences in perceptions of healthy living, and the extent to which tweens and their parents care about healthy living and its impact. Below is an actual example of a collage created by a tween in the study.

Email us for a copy of this study

Table of Contents

I. Background, Objectives, and Action Standards
II. Target and Methodology
III. Executive Summary & Considerations
IV. Summary of Results - eCollage Exercise - Parents - Tweens
V. Appendix - Screening Criteria - Respondent Demographics - About BuzzBack

Please create a collage that describes
what kind of things you think of when
trying to be healthy.

"I chose the junk foods and restaurants because I think about how those aren't very good choices and how things that are better for you taste just as good. I chose the fruit because it is really, really yummy and very good for you. I chose the breakfast and the Cheerios because eating a good breakfast is very good for your body and you need it to start the day. I chose the sports and the water because they are good for your body to do, you need to stay hydrated and you should get lots of exercise - plus it's fun!"
Female, 11, OH