BuzzBack Publications

Every quarter, we publish research studies on current trends and issues most relevant to our clients. To the left are links which will take you to synopses of recently published reports along with information on how you can order these reports.

If you are interested in purchasing a BuzzBack report or would like more information, please click on the report details.

We welcome ideas for future publications or, if you would like to become part of our mailing list to get information on upcoming studies, contact info@buzzback.com.

Exploring Beauty (Spring 2006)

Who is she? How does she describe herself? This new BuzzBack exploratory study examines the use of beauty products including cosmetics, skin and hair care products. Using our proprietary eCollage tool, perceptions and emotional attitudes of how women feel about their personal appearance on an average day are revealed, along with personal and emotional insights that motivate them. Conducted among 1,059 women, ages 25-64 and with a sample representative of the US census on age, gender and ethnicity, findings on specific target groups are segmented, including age, ethnicity and household income.

$750 USD

Table of Contents

I. Background and Objectives
II.Executive Summary and Considerations
III. Summary of Results: >Who is she? How does she describe herself?; >Behavior, Attitudes and Perceptions About Beauty
IV.Appendix: >Demographics