BuzzBack Publications

Every quarter, we publish research studies on current trends and issues most relevant to our clients. To the left are links which will take you to synopses of recently published reports along with information on how you can order these reports.

If you are interested in purchasing a BuzzBack report or would like more information, please click on the report details.

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Color Preferences of US Consumers -- An Exclusive Study Co-Sponsored by Pantone, Inc. (Spring 2005)

BuzzBack and Pantone partnered to develop this report on the color preferences of US consumers. The study explores favorite and least favorite colors, colors associated with key words and phrases and colors associated with personality and lifestyle. Other topics include color preferences for home design, apparel, personal care products, beauty products and electronics. The study was conducted with a representative sample of over 2,500 US, and reveals specific color preferences by gender, age and ethnic segments.

$750 USD

Table of Contents

I. Executive Summary	4
II. Main Report	21
Favorite & Least Favorite Colors House & Color Color & Product Purchase Decisions Colors on Apparel & Beauty Colors on Personality & Lifestyle Color/Word Associations
III. Appendices	71
Appendix A – Color Preferences Among Hispanics Appendix B – Summary of Results by Key Colors Appendix C – Demographics About the Sponsors