BuzzBack Publications

Every quarter, we publish research studies on current trends and issues most relevant to our clients. To the left are links which will take you to synopses of recently published reports along with information on how you can order these reports.

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Research 2.0: engage or give up the ghost? (Spring 2009)

Martin Oxley and Brendan Light

For decades the research industry has spoken about the issue of response rates. Although it is not the most exciting of subjects, it is very important. Now with the advent of internet technologies we are in a world where the rules have changed. This article outlines our arguments for why the adoption of more engaging research tools will help the research industry address these new challenges.

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