BuzzBack Publications

Every quarter, we publish research studies on current trends and issues most relevant to our clients. To the left are links which will take you to synopses of recently published reports along with information on how you can order these reports.

If you are interested in purchasing a BuzzBack report or would like more information, please click on the report details.

We welcome ideas for future publications or, if you would like to become part of our mailing list to get information on upcoming studies, contact info@buzzback.com.

Exploring Consumer Attitudes On 'Being Green' (Spring 2008)

This study was conducted to uncover behavior, attitudes, and emotions around the concepts of ‘sustainability’ and ‘being green’ in the environmental sense, both among consumers in the US and UK. In particular, the study identified similarities and differences in behavior, attitudes and emotions related to environmental activities and ‘being green.’

This study was conducted among 1141 respondents in the US and UK during December and January 2007-2008

Respondents also participated in a BuzzBack eCollage exercise to reveal emotions and attitudes around “being green.”

Email us for a copy of this study

Please create a collage that illustrates
what comes to mind when you think of
‘being green’ in the environmental sense.

“I want my seven-year-old boy to be able to find places where you can still smell fresh, clean natural smells. I don't want him to have to wear SPF 1000 sun block just to leave the house. I want us to find renewable resources and do more than put lip-service to using them. We need to make the term "endangered species" obsolete. Solar, wind, and even nuclear need to more and more replace oil and coal.”
Male, 36, KS