WEBINAR: New Ways to Connect & Co-Create With Consumers

WEBINAR: New Ways to

Connect & Co-Create With Consumers

Introducing BuzzBack Hive, a new, online social forum that enables you to connect with consumers to solve brand challenges via shared experiences within short-term communities.

In this 20 minute webinar you will learn how we used BuzzBack Hive to explore study participants’ relationships with their pets, gaining insight into:

• A brand NEW technique for online qualitative learning
• How consumers interact with their pets and what drives behavior
• How projective techniques enable consumers to richly convey pets’ personalities
• The role pets play in family life and how that translates to creating effective marketing communications
• New product opportunities revealed via consumer ideation

This new qualitative study explores the “pets as people” trend by gathering rich insights and delving more deeply into the attitudes, behaviors and emotions of pet owners.

BuzzBack Hive is the only online forum that fully integrates BuzzBack’s award-winning toolset to help you maximize insights for product development and positioning initiatives. You’ll see why Hive is ideal for consumer deep dives, discovery, idea building and co-creation.

To learn more about BuzzBack Hive, click here.

Featured Speaker

Silvena has conducted both qualitative and quantitative research in a variety of industries, including technology, CPG and healthcare. As BuzzBack’s SVP Research, Silvena focuses on early stage product development, decision making, and communications research. She has designed numerous large-scale international studies that employ advanced analytics such as conjoint, discrete choice, and other multivariate methodologies. She is also an expert in BuzzBack’s innovative enabling and projective techniques. Fluent in 5 languages and an experienced global researcher, she brings over 15 years of client side experience.

Martin Oxley & Tatiana Gormley to present at innoCos USA

Join BuzzBack as we present at this years innoCos NYC event. Taking place at 404NYC during July 10-11, 2013, this is the “Must Attend Event for Innovation, New Product Development and Marketing Professionals in the Cosmetics and Personal Care Industry.” Click the image above for more information.

Day 2- 3:45pm

Martin Oxley,  Managing Director, Europe & Tatiana Gormley, Senior Research Manager will be presenting Communication is Key – Exploring What Healthy Represents to The Global Consumer.

This session will provide you with an understanding of what Healthy means to the global consumer, while directly focusing on the beauty & skin care markets – in the US, UK, Russia, Brazil, Germany and China. This is part of BuzzBack’s on-going development of a lexicon of the understanding of ‘words’ that helps clients with the formulation of positioning and communication platforms.