BuzzBack Diagnostic IHUTs/product placements give you more than just general consumer reactions and key measures often associated with traditional product tests. Now you can benefit from both quantitative and qualitative reactions…

• The why’s behind the numbers…
• Builds…
• Textures…
• Emotional connections…
• And faster and with greater cost efficiencies.

 

Here’s how BuzzBack IHUTs work:

• Respondents view a concept online, reacting to both key measures and other in-depth probes
• The concept evaluation also asks for availability and willingness to participate in a product usage test if they qualify
• Concept accepters – or those you select as appropriate for the product usage test – receive product delivered to their home. Recruiting is collapsed into one step, helping reduce overall costs
• BuzzBack will even handle shipping your product to individual households, plus handholding respondent participation
• Respondents then use the product in their own homes, naturally as they would any other product they buy – even share with other family members if appropriate
• Then they participate in a follow-up survey including one or more of BuzzBack’s exclusive diagnostic techniques
• eCollage for visual attributes, emotions, associations and rich imagery associated with the product experience
• Thought Bubble to help articulate product benefits
• Verbatim Viewer to identify powerful metaphors and language important for refining your communications
• BuzzBack’s final report summarizes both quantitative and qualitative feedback to give you general product reactions combined with more in-depth insights. You’ll have greater understanding, even visual and emotional learning.
• All in about 3-4 weeks*