From product concepts to early stage ideas, insight statements, positioning statements, names, claims, packages and ads – our methodology teases out the strengths and weaknesses. You’ll be able to identify hot buttons and turn-offs, broad themes and granular textures, and most importantly, find that pure insight ‘gem’ that can make a good idea a stellar one.

Concept scores are important, but in today‘s world they are not enough. At BuzzBack we have a flexible, penetrating approach that overlays standard metrics and scores with a qualitative dimension that puts the learning in context and allows insights to jump off the page.

With BuzzBack’s concept optimization approach, the optimization roadmap is crystal clear. Our methodology includes:

• Key quantitative measures for baseline evaluation
• Custom (not normative) questions to help you refine specific elements of your ideas
• BuzzBack exclusive projective techniques to help you get beneath the surface to emotional reactions (e.g., Thought Bubble, eCollage, Configurator)
• Verbatim Viewer to uncover linguistic metaphors for further insight development
• Reporting that highlights strengths, weaknesses and recommendations to move forward (see one example below)