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Reporting & Deliverables

We've created a platform that combines an easy-to-use consumer interface with a sophisticated database and reporting infrastructure - built on years of database and user interface experience.

  • Clients can log in to view results unfolding real-time, anytime from wherever they have access to the Internet.
  • Quantitative data is presented in tables, charts and graphs and consumer verbatims are presented with key demographic information about each consumer for added context.
  • Our Advanced Reporting feature enables clients to easily perform cross-tabs and other analysis on data even while it is still being collected, though we recommend that clients complete all fielding before drawing any conclusions.

Comprehensive Final Report

In addition to online reporting access, we’ll deliver a comprehensive final report that tells the ‘full story.’ We combine quantitative data with supporting qualitative insights in a unique presentation that addresses your objectives. Plus, an Executive Summary and list of Considerations for your team will provide a point of view about the research. For concept work – including naming, packaging, ad testing, and product concepts -- we’ll mock up strengths and weaknesses to help you identify what’s working and what your team needs to refine.

 

Standard Deliverables and Timing