about us
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December 4, 2008
New Approaches for Product Naming Research
Recently we conducted a webinar on three proprietary approaches we've developed for product naming research. The webinar reviews case studies that illustrate innovative methods for conducting naming ideation, evaluation and selection.
To access a recorded version of the webinar, please click here.
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January 22, 2009
Online Collaging
Recently we conducted a webinar on our award-winning, online collaging technique. The webinar highlights how we use this proprietary method to go beyond typical descriptive responses and tap into respondents' emotions and associations. In the webinar we review three case studies; topics include: sustainability, healthy prepared meals and health care.
To access a recorded version of the webinar, please click here.
Please select the following code from the drop-down menu when you register: MWS0014MBUZZ.
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March 18, 2009
Consumer Segments – New Online Research Approaches for Better Understanding
Recently we conducted a webinar that shared new, more creative research approaches to segmentation research that incorporate online projective and enabling techniques and make segmentation studies more actionable. Vivid consumer language, visual imagery and personal insights and emotions allow you to better understand and ‘speak’ the verbal and visual language of your consumer.
To access a recorded version of the webinar, please click here.
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June 4, 2009
What are Words Worth?
The exploration of consumer language is a key ingredient in understanding what makes people tick. But consumer language is as much visual as verbal. The challenge then is how to get your message home as quickly and clearly as possible. In that first moment of truth, how do you truly engage?
Through a series of original case studies featuring online techniques, this webinar helps you understand how consumers think about one or more of the following words: luxury, indulgence, natural, and quality. What do these words mean? How are they perceived by different types of consumers? We have chosen these words because they reflect the marketing challenges of today, resonating across a wide spectrum of client industries.
To access a recorded version of the webinar, please click here. |
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