BuzzBack Webinars

December 9, 2009
Do Consumers Prefer Private Label? A Look Into Consumer Attitudes About Private Label

Do consumers know the difference between national brands and store brands? Do they care? How do they describe private label compared to national brands? Does this differ across categories? How about across markets?

Private label and store brands are having an impact on many consumer purchases today, both in the US and Europe. And within these markets the definition of private label compared to national  brands varies according to category and retailer.

When is a brand important? What makes a national brand different? Do consumers feel the same way about brands today as they did a year ago? Why or why not?

Showcasing BuzzBack’s unique portfolio of award-winning online research techniques, this webinar highlights new consumer research conducted in the US and UK about purchasing behavior and attitudes associated with private label versus national consumer brands. The study will present ways to identify consumer behavior and attitudes about shopping via an online survey.

As you listen in, you will learn:

What drives consumer purchases of private label brands and why

Consumer perceptions and attitudes about private label compared to national brands

Types of people who purchase private label compared to national brands

Featured Speaker: Brendan Light

To access a recorded version of the webinar, please click here.

October 15, 2009
Do Consumers Really Care About Corporate Social Responsibility? New BuzzBack Case Study with Nestle

Companies are investing in it, consumers demanding it, pundits applauding it …. but what does Corporate Social Responsibility (CSR) really mean – to consumers as opposed to shareholders? Is it just a new buzzword? Does it encompass fair pay to women? Reducing the carbon footprint? Focus on local communities? Donating to charities? Do consumers really care or is it just hype?

With its client, Nestlé, BuzzBack will highlight original fieldwork conducted in the US, UK and Germany about CSR, showcasing new online research techniques that identify consumer driven issues and emotions of CSR.

Attendees of this webinar will discover:

• The importance of CSR to consumers

• New research techniques that showcase emotional aspects of CSR
• How one of today’s top global food companies is dealing with issues of CSR

December 4, 2008
New Approaches for Product Naming Research

Recently we conducted a webinar on three proprietary approaches we've developed for product naming research. The webinar reviews case studies that illustrate innovative methods for conducting naming ideation, evaluation and selection.

To access a recorded version of the webinar, please click here.

January 22, 2009
Online Collaging

Recently we conducted a webinar on our award-winning, online collaging technique. The webinar highlights how we use this proprietary method to go beyond typical descriptive responses and tap into respondents' emotions and associations. In the webinar we review three case studies; topics include: sustainability, healthy prepared meals and health care.

To access a recorded version of the webinar, please click here.

Please select the following code from the drop-down menu when you register: MWS0014MBUZZ.

March 18, 2009
Consumer Segments – New Online Research Approaches for Better Understanding

Recently we conducted a webinar that shared new, more creative research approaches to segmentation research that incorporate online projective and enabling techniques and make segmentation studies more actionable. Vivid consumer language, visual imagery and personal insights and emotions allow you to better understand and ‘speak’ the verbal and visual language of your consumer.

To access a recorded version of the webinar, please click here.