FOR IMMEDIATE RELEASE
New York, NY (July 3 2012) BuzzBack, an innovator in online market research, today announced participation at The PMRG Institute in Philadelphia, October 14-16, 2012. The session will highlight new diabetes research: issues around the disease, day-to-day behaviors, and feelings among sufferers and physicians. Carol Fitzgerald, President of BuzzBack Market Research will present.
Type 2 Diabetes is growing at an alarming rate globally with over 430 million adults expected to be impacted by the disease by 2030*. As a result, many companies are focused on finding solutions. Fielded in January 2012, BuzzBack’s study surveyed patients of type 2 diabetes taking oral medication and doctors and endocrinologists treating the same in the US and UK. Highlights of the research reveal:
”Diabetes is an epidemic,” says Fitzgerald. “We conducted this research because we have many clients working on products for people with type 2 diabetes – from pharmaceutical companies to food and beverage suppliers. Our new research reinforces some of the current behavioral challenges, but it also reveals new learning around emotions and other motivational factors critical in driving patient and physician behavior and attitudes. It will provide important context and understanding for marketers focused on this growing population.”
Since our founding in 2000, BuzzBack has been a pioneer in developing online research techniques that provide richer understanding, depth and emotional insights. We help today’s leading and emerging consumer, technology, pharmaceutical and financial services companies successfully connect to consumers, as well as optimize concepts and new product ideas. We conduct research in 25+ countries and both our techniques and researchers have been recognized by the industry, with numerous awards from the ARF, MRS/ASC, and ESOMAR. BuzzBack is a woman-owned diversity supplier with WBENC certification.
*Driscoll, P. “The Growing Need for Diabetes Management Globally.” MedMarket Diligence, 10 September 2010. (http://mediligence.com/blog/2010/09/24/the-growing-need-for-diabetes-management-globally/).