Activation Plan
From filling innovation pipelines to go-to-market strategies to numerous brand initiatives, insight, brand and marketing leaders have a lot going on. And yet, we hear that one of the most challenging parts of their jobs is figuring out how to socialize insights throughout the rest of their organization. If this rings true for you, keep reading for some quick tips on activating insights.

A Hard Lesson Learned

David Cousino shares a hard lesson learned early in his career at Unilever.  

Visualize To Materialize

Don’t only deliver data, make it visual for greater impact. There are many studies that prove our brains process imagery faster and more efficiently compared to text alone, but the Picture Superiority Effect explains why imagery is so important when sharing insights. 

Picture Superiority Effect  - imagery has a greater impact on memory retention compared to text only.

Of course, we love hearing compliments with respect to our deliverables, but its really our tools and techniques that deserve most of the credit. Don't be afraid to try creative and interactive approaches. They provide nuances and depth that are easily portrayed through visuals. 

Video is Vital

Make it engaging – video content is a great method for bringing your story to life, and it's especially useful when you can't always be there to communicate in person.