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Exploratory
Attitude & Usage
Brand Development
Consumer Journey
Positioning & Territory Exploratory
Consumer Profiling
Evaluative
Concept Development
Naming
Ad & Messaging
Claims/Benefits
Packaging
In-Home Product Use Tests
On Demand Platforms
Studio - Qualitative
Express - Quantitative
Who We Serve
Industries
Clients
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Research
the buzz
The Healthcare Consumer
Premium & Value
FinTech
Learn More
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See where we've been, and where we're going...
Carol Fitzgerald
innovation
1 minute read
| June 11, 2014
New Venues for Customer Engagement?
I am just returning from the UK, and I had a super high-tech plane – believe it or not, we had...
Read More
Health + Wellness
2 minute read
| May 15, 2014
Gaming for Health Care
Talk about timing! The Wall Street Journal featured an article that cites the importance of...
Read More
drivers
1 minute read
| May 2, 2014
Driven By Emotion
Last week, I attended the annual Women Presidents’ Conference in New Orleans (WPO). Besides...
Read More
Sheryl Sandberg
1 minute read
| April 2, 2014
Go Girl!
You may have heard about Sheryl Sandberg and Maria Ana Chevaz’ crusade to eliminate the word...
Read More
data
1 minute read
| March 31, 2014
Is Your Data T h i c k?
Everyone is talking about Big Data these days, but is your data Thick? I recently read in the...
Read More
ARF
1 minute read
| March 5, 2014
We're Only As Good As Our People
I am a regular reader of Adam Bryant’s Management column in the Sunday NYT. This week's “...
Read More
events
2 minute read
| March 4, 2014
Observations from IIeX – Helping Clients Through MR Evolution
I’ve been back from IIeX for a few days now and here are some lasting impressions I came away...
Read More
consumer insights
1 minute read
| February 20, 2014
Do You Know the Mindful Consumer?
Last Sunday, my daughter ran a fundraising event for her high school club. They offered a...
Read More
consumer insights
1 minute read
| February 11, 2014
Sustainability: Consumer Hot Button or Big Yawn?
Chipotle. Starbucks. L’Oreal. Target. And now even beer manufacturers are looking to minimize...
Read More
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Industry
Food & Beverage
Personal Care
Healthcare
Financial Services & Insurance
Technology
innovation
1 minute read
| June 11, 2014
New Venues for Customer Engagement?
I am just returning from the UK, and I had a super high-tech plane – believe it or not, we had...
Read More
Health + Wellness
2 minute read
| May 15, 2014
Gaming for Health Care
Talk about timing! The Wall Street Journal featured an article that cites the importance of...
Read More
drivers
1 minute read
| May 2, 2014
Driven By Emotion
Last week, I attended the annual Women Presidents’ Conference in New Orleans (WPO). Besides...
Read More
Sheryl Sandberg
1 minute read
| April 2, 2014
Go Girl!
You may have heard about Sheryl Sandberg and Maria Ana Chevaz’ crusade to eliminate the word...
Read More
data
1 minute read
| March 31, 2014
Is Your Data T h i c k?
Everyone is talking about Big Data these days, but is your data Thick? I recently read in the...
Read More
ARF
1 minute read
| March 5, 2014
We're Only As Good As Our People
I am a regular reader of Adam Bryant’s Management column in the Sunday NYT. This week's “...
Read More
events
2 minute read
| March 4, 2014
Observations from IIeX – Helping Clients Through MR Evolution
I’ve been back from IIeX for a few days now and here are some lasting impressions I came away...
Read More
consumer insights
1 minute read
| February 20, 2014
Do You Know the Mindful Consumer?
Last Sunday, my daughter ran a fundraising event for her high school club. They offered a...
Read More
consumer insights
1 minute read
| February 11, 2014
Sustainability: Consumer Hot Button or Big Yawn?
Chipotle. Starbucks. L’Oreal. Target. And now even beer manufacturers are looking to minimize...
Read More
1
2
3
4
5
Load More Posts