BuzzBack will be presenting at the Pharma Market Research Conference in Parsippany, NJ, taking place from February 3-4, 2016. Jonathan Weiser, Director of Research, will be discussing Mapping the Patient Journey Quantitatively, with Qualitative Online Techniques. This presentation will discuss a new approach to patient journey research. Traditionally, patient journey work has involved multiple phases of qualitative and quantitative research to identify patient experiences throughout a disease state. BuzzBack proposes a method that obtains detailed insight into the patient journey within a short timeframe. Using creative exercises developed out of a limited series of in-depth interviews, we map out the range of patient experiences with a disease and its existing treatments. Though not intended as a full substitute for previous patient journey approaches, our method is an appropriate solution for companies challenged with time constraints and needing a working version of the patient story and perspectives as they build brand identities.
Mapping the Patient Journey Quantitatively, with Qualitative Online Techniques
Jonathan Weiser, Director of Research, BuzzBack Market Research
Day 2 - February 4th
10:45am - 11:20am
TRACK D
