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BuzzBack will be presenting at the Pharma Market Research Conference in Parsippany, NJ, taking place from February 1-2, 2017. Jonathan Weiser, Director of Research, will be discussing Identifying Gaps in the Relationship and Communication between COPD Patients and HCPs.
BuzzBack conducted research with COPD Patients and HCPs (Pulmonologists and PCPs) to explore and highlight the communication gaps that may exist between patients and HCPs, with a particular focus around what patients are experiencing – and what HCPs think they are experiencing – at the onset of symptoms (pre-diagnosis), diagnosis, and ongoing treatment. This research identifies what HCPs are talking about with their patients and – more importantly – what is resonating with patients.
This research identifies specific patient needs that aren’t being met by their HCPs, highlighting gaps that can be filled by pharmaceutical companies in order to give their patients more information and support so that they can better treat their condition and remain more adherent to their medication. While this research is specific to COPD, learnings from this research may be applicable to other patient populations.
Jonathan Weiser, Director of Research, BuzzBack Market Research
Day 1 - February 1st
4:35pm - 5:10pm