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Martin Oxley, Managing Director of BuzzBack Europe, will be presenting Sleep – A Giant Untapped Opportunity for Wellness: An Agile U&A Study on Day 2 at The Quirk's Event in London. The event will take place at The O2 - Intercontinental London from February 11-12, 2020.
Today’s stress and anxiety-filled world is driving an emerging global epidemic of sleep deprivation. Even with global sleep aids projected to grow to over €81B in 2023, many people aren’t speaking with their doctors about their lack of sleep. How are consumers coping? How can OTC, prescription, supplements and other products help fill the gaps?
With a Blended Research approach, we explore experiences of sleep sufferers with a focus on consumer centricity. You’ll learn:
Date: Day 2 - Wednesday, February 12
Time: 2:00 - 2:30pm
Location: Room 4