Are you challenged with creating positioning, messaging and marketing strategies aimed at patients living with Rheumatoid Arthritis? If better understanding the patient journey and incorporating their voice important to you, join us to hear the results of our latest study.
In this 20 minute webinar, you will learn new techniques that disclose behaviors, attitudes and emotions among RA patients and the physicians who treat them. Key topics covered include:
How patients face the prospect of living with a potentially disabling illness
How they feel about themselves as it progresses
How they engage with healthcare professionals and who has the greatest impact on their behavior