How Life is Changing in the Age of Coronavirus

Wave 1 - Week of 23 March

At BuzzBack, understanding consumers is what we're about - who they are and how they live - their behaviors, feelings and fears.
This snapshot will give you a weekly view of consumers in the US & UK, as behaviors and emotions change.



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More US citizens believe life will get
back to normal in 3-4 months. 


More in the US also believe
people are overreacting to the virus.



4 in 10
feeling more lonely

*US & UK*

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If they could wish for anything to help them cope with COVID-19...

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When asked to explain how this has impacted their daily life, projective techniques and sentiment analysis uncovered 47% Negative, 27% Neutral and 26% Positive emotions.

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7 in 10

worry about financial impact
for them & their families

Health Worries

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