Life in the Age of Coronavirus

Wave 10 - Week of 25 May

Here's Wave 10 - with a focus on feelings around the ease of Coronavirus restrictions among consumers in the US & UK, as behaviors and emotions change. Be sure to check back in next week for new data.

 

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clean infographic

The majority of people continue to think it will take longer than
5 months for life to go back to normal.

US-more-than-5-months

UK-more-than-5-months

 

Confidence in government
dropped significantly again.

confidence-in-government

 

Optimism about outcomes
has reached its lowest point.

optimism declining

 

People are worried as countries
begin to relax restrictions.

70% worry it's too soon
75% believe second infection peak
30% think government has good plan

 

Concerns expressed through eCollageTM reveal...

BuzzBack eCollage elicits imagery and emotional associations via interactive online collaging

eCollage slide-1

 

eCollage examples-1

 

 

Blobs reinforce feelings of uncertainty about the future.

Blobs elicit consumer feelings through character associations

blobs slide-1

 

They want things to open back up for the economy,
but not willing to take risks themselves.

appropriate to do vs. feel comfortable doing