This week we take a closer look at how views on easing restrictions vary by region in the US & UK, as consumer behaviors & emotions change. See you next Friday as we view how travel & vacations are changing.
Perceived length of impact (5 months) remains high.
Confidence in government remains low.
Optimism has hit another new low.
Slight differences arise with regional breakdowns in both countries:
People are more optimistic about outcomes in the Midwest (US) and London (UK).
More in the Northeast (US) and South East/West (UK) are concerned about a second peak of infection...
...And more in the Midwest and London are worried about easing restrictions.
In the US, people in the Midwest are much more comfortable going to:
People in London (vs other parts of the UK) feel more comfortable:
Some sentiments are shared across regions and countries:
Reflections on adjusting to the new normal and looking to the future through eCollageTM
BuzzBack eCollage elicits imagery and emotional associations via interactive online collaging
Blobs reflect this same range of emotions
Blobs elicit consumer feelings through character associations