Life in the Age of Coronavirus

Wave 16 - Week of 6 July

This week we take a closer look at how views on easing restrictions vary by region in the US & UK,
as consumer behaviors & emotions change
. See you next Friday as we view how travel & vacations are changing.

 

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clean infographic

Perceived length of impact (5 months)
remains high.

US-more-than-5-months

UK-more-than-5-months

 

Confidence in government remains low.

US-confidence-in-government

UK-confidence-in-government

 

Optimism has hit another new low.

optimism-level

 

Slight differences arise with regional breakdowns in both countries:

 

People are more optimistic about outcomes
in the Midwest (US) and London (UK).

US-midwest-more-optimistic

UK-london-more-optimistic

 

More in the Northeast (US) and South East/West (UK)
are concerned about a second peak of infection...

US-northeast-second-peak

UK-south-east-west-second-peak

 

...And more in the Midwest and London
are worried about easing restrictions.

US-midwest-more-worried

UK-london-more-worried

 

In the US, people in the Midwest are
much more comfortable going to:

US-midwest

 

People in London (vs other parts of the UK)
feel more comfortable:

UK-london

 

Some sentiments are shared across regions and countries:

Reflections on adjusting to the new normal and looking to the future through eCollageTM

BuzzBack eCollage elicits imagery and emotional associations via interactive online collaging

eCollage1

 

eCollage2

 

Blobs reflect this same range of emotions

Blobs elicit consumer feelings through character associations

blobs