How Life is Changing in the Age of Coronavirus

Wave 31 - September 2021

It's that time of the year again - the holiday season is approaching. Are friends and family already planning or are they taking a wait-and-see approach? What factors play into how people will spend their time and money?


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How Long Will This Go On?

A majority believe the virus will last longer than the next 5 months -
no change from the previous month.

5 mo headline 31
5 months chart w31


confidence circle helping hands

Confidence in both
the US & UK government
remains the same.

optimism new sunset

Optimism about the
outcome of the crisis holds
steady in the US & UK. 



Comparing This Year to Last Year

More people in the UK are anticipating this holiday season will be different.  




It's a mixed bag... some are excited, while others are not yet comfortable.




A Holiday Boost

Some want a COVID booster shot before the holidays to be safe.



Who's Invited?

Family and other vaccinated people are more likely to get an invite, while the UK is

keen on spending time with friends.




Do parents feel young children are missing out?


Gift Giving

The majority will continue to spend the same amount as they have in the past.



Most are planning to spread joy by purchasing online.  


Supply Chain Worries

Some are planning ahead due to increasing concerns over supply chain issues.



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