How Life is Changing in the Age of Coronavirus

Waves 34 & 35 - December/January 2022


With the Omicron variant wreaking havoc on our day-to-day lives, we talked to consumers in the US & UK in mid-December & the first week of January 2022. From holiday plans to future plans, how will expectations align with habits and behaviors? See below for what we found out, or skip down for an update on our monthly COVID tracker findings.


Holidays, Interrupted

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New Year, New Expectations

Half in both markets anticipate their lives as being better in 2022

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A large majority of people believe we need to learn to live with COVID

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Habits & Preferences

Mid-December 2021 vs early January 2022: Differences between the US & UK are most likely due to Omicron having already peaked in the UK



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Restaurants & Bars

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How Long Will This Go On?

A majority believe the virus will last longer than the next 5 months - an increase in both markets for December, with early January stabilizing.

5 months headline - how long will this go on
5 months chart w35


confidence circle helping hands

Confidence in the
government slightly decreases
in the US & UK remains the same.

optimism new sunset

After a decrease in both
markets, optimism about the
outcome of the crisis stabalizes.

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