With the Omicron variant wreaking havoc on our day-to-day lives, we talked to consumers in the US & UK in mid-December & the first week of January 2022. From holiday plans to future plans, how will expectations align with habits and behaviors? See below for what we found out, or skip down for an update on our monthly COVID tracker findings.
New Year, New Expectations
Half in both markets anticipate their lives as being better in 2022
A large majority of people believe we need to learn to live with COVID
Habits & Preferences
Mid-December 2021 vs early January 2022: Differences between the US & UK are most likely due to Omicron having already peaked in the UK
Restaurants & Bars
How Long Will This Go On?
A majority believe the virus will last longer than the next 5 months - an increase in both markets for December, with early January stabilizing.
Confidence in the government slightly decreases in the US & UK remains the same.