At BuzzBack, understanding consumers is what we're about - who they are and how they live - their behaviors, feelings and fears. Here's Wave 3 - this week with a look at political leaning among consumers in the US & UK, as behaviors and emotions change.
UK citizens are less optimistic than US, but overall optimism continues to decline.
More now believe life will be impacted by the virus for MORE than 5 months.
The number of people who think others are overreacting is also on the decline.
When asked to record diary entries of their daily lives, 4 different groups emerged.
What they're doing to stay entertained:
UK citizens have more confidence their government is doing the right things to minimize the impact of the virus...
...while US citizens are still very unsatisfied.
However confidence in government is far lower among the left-leaning.