At BuzzBack, understanding consumers is what we're about - who they are and how they live - their behaviors, feelings and fears.
Here's Wave 3 - this week with a look at political leaning among consumers in the US & UK, as behaviors and emotions change.
clean infographic
UK citizens are less optimistic than US, but overall
optimism continues to decline.
The number of people who think others
are overreacting is also on the decline.
When asked to record diary entries of
their daily lives, 4 different groups emerged.
