Life in the Age of Coronavirus

Wave 4 - Week of 13 April

At BuzzBack, understanding consumers is what we're about - who they are and how they live - their behaviors, feelings and fears. Here's Wave 4 - this week with a focus on how US & UK parents are coping as behaviors and emotions change. Be sure to check back every Friday for insights fielded the same week.

 

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The virus is starting to hit closer to home. 

coronavirus hitting close to home

 

Optimism is up slightly from last week,
though still low.

increase in optimism

 

While there's slightly
less concern with
access to healthcare...

access to healthcare

...A strong majority are
still afraid to go to
the doctor's office.

afraid to go to doctor office

 

Life as a parent during Corona
has its ups and downs.

 

parenting pros and cons

 

 

 


But overall, parents are more anxious
than their non-parent counterparts.

60% of parents
81% of parents
70% of parents

 

Parents describe how they're feeling:

parent quotes