Life in the Age of Coronavirus

Wave 6 - Week of 27 April

At BuzzBack, understanding consumers is what we're about - who they are and how they live - their behaviors, feelings and fears. Here's Wave 6 - this week with a focus on how those living with chronic illness in the US & UK are impacted, as behaviors and emotions change. Be sure to check back every Friday for insights fielded the same week.

 

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More people are starting to believe this situation
will go on for LONGER than 5 months

US virus will go on longer than 5 months
UK virus will go on longer than 5 months

 

But there is less concern about
healthcare access, perhaps due to
adapting to new arrangements

56% worry about healthcare access
40% worry about access to meds
53% worry about testing

For people with chronic illness, healthcare appointments
in past six weeks are a different story

a few went ahead with appointments

30% / 40%

ongoing health appointments
converted to telehealth (phone or video)

*US / UK*

 

Most (over 80%) had a positive experience,
but there is still room for improvement.

telehealth feelings

 

40%

had ongoing health appointments
cancelled or postponed indefinitely

*US & UK*

space

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Cancelled appointments trigger
a range of emotions

emotions over cancelled appointments

 

Overall, of those living with chronic illness...

50% feel unaffected
20% feel negatively impacted