Life in the Age of Coronavirus

Wave 6 - Week of 27 April

At BuzzBack, understanding consumers is what we're about - who they are and how they live - their behaviors, feelings and fears. Here's Wave 6 - this week with a focus on how those living with chronic illness in the US & UK are impacted, as behaviors and emotions change. Be sure to check back every Friday for insights fielded the same week.



clean infographic

More people are starting to believe this situation
will go on for LONGER than 5 months

US virus will go on longer than 5 months
UK virus will go on longer than 5 months


But there is less concern about
healthcare access, perhaps due to
adapting to new arrangements

56% worry about healthcare access
40% worry about access to meds
53% worry about testing

For people with chronic illness, healthcare appointments
in past six weeks are a different story

a few went ahead with appointments

30% / 40%

ongoing health appointments
converted to telehealth (phone or video)

*US / UK*


Most (over 80%) had a positive experience,
but there is still room for improvement.

telehealth feelings



had ongoing health appointments
cancelled or postponed indefinitely

*US & UK*



Cancelled appointments trigger
a range of emotions

emotions over cancelled appointments


Overall, of those living with chronic illness...

50% feel unaffected
20% feel negatively impacted