Life in the Age of Coronavirus

Wave 7 - Week of 4 May

At BuzzBack, understanding consumers is what we're about - who they are and how they live - their behaviors, feelings and fears. Here's Wave 7 - this week with a focus on how the mental health of consumers in the US & UK is impacted, as behaviors and emotions change. Be sure to check back every Friday for insights fielded the same week.



clean infographic

The majority still believe the COVID crisis
will go on for LONGER than 5 months.

US more than 5 months
UK more than 5 months


Less than half are optimistic about outcomes.

optimism continues to decline


As a result of COVID19...

53% feel more lonely
47% claim mental health is suffering
56% say their mood has worsened


The main drivers negatively impacting mood include...

negative drivers of mood



20% / 28% also upset about missing out
on significant milestone or event

word cloud

bad days

good days


Mood changes vary from very little change
to dramatic plummets and fluctuations.

mood swings