At BuzzBack, understanding consumers is what we're about - who they are and how they live - their behaviors, feelings and fears. Here's Wave 7 - this week with a focus on how the mental health of consumers in the US & UK is impacted, as behaviors and emotions change.
The majority still believe the COVID crisis will go on for LONGER than 5 months.
Less than half are optimistic about outcomes.
As a result of COVID19...
The main drivers negatively impacting mood include...
20% / 28% also upset about missing out on significant milestone or event
Mood changes vary from very little change to dramatic plummets and fluctuations.