2020 COVID Pillar Page W8

At BuzzBack, understanding consumers is what we're about - who they are and how they live - their behaviors, feelings and fears.
Here's Wave 8 - this week with a focus on how the 'natural' trend has been impacted among consumers
in the US & UK, as behaviors and emotions change. See you next Friday with a spotlight on alcoholic beverages.

clean infographic

Wave 8 - Week of 11 May

More people continue to think it will take longer
than 5 months for daily life to go back to normal.

Confidence that governments are
doing the right thing to minimize virus effects
are at their lowest levels.

Hygiene remains an important focus:

54% / 43%
disinfect all items
that enter the home

But despite this, many say the importance
of natural products during the crisis
has remained the same.

Top products where natural considerations
are MORE important now:

74%

agree killing germs is the most important
consideration for cleaning products

Reflections on the importance of natural
before & during COVID19 through eCollage_TM

BuzzBack eCollage elicits imagery and emotional associations via interactive online collaging

The need for natural has not gone away,
but rather may just be secondary priority now.

Approximately 3 in 10 are...

...and their feelings about natural products will only
return to normal when there is a vaccine available

For more information, contact info@buzzback.com.

Wave 8 - Week of 11 May

More people continue to think it will take longerthan 5 months for daily life to go back to normal.

Confidence that governments aredoing the right thing to minimize virus effectsare at their lowest levels.

Hygiene remains an important focus:

54% / 43%disinfect all itemsthat enter the home

But despite this, many say the importanceof natural products during the crisishas remained the same.

Top products where natural considerationsare MORE important now:

74%

agree killing germs is the most importantconsideration for cleaning products

Reflections on the importance of naturalbefore & during COVID19 through eCollageTM