Here's Wave 9 - with a focus on alcoholic beverage consumption among consumers in the US & UK, as behaviors and emotions change. See you next Friday as we look at how consumers feel about the easing Coronavirus restrictions.
The number of people who think it will take longer than 5 months for daily life to go back to normal continues to grow.
Confidence in the government dropped even lower in the UK.
Overall alcohol consumption has increased during COVID19.
Drinking habits pre-COVID are changing...
A small minority (~5%) have stopped drinking due to...
Triggers for drinking elicited via BuzzBack eCollageTM...
BuzzBack eCollage elicits imagery and emotional associations via interactive online collaging
trying to relax at the end of the day.
trying to alleviate stress & boredom.
virtual drinking with friends & family.
And they're getting more experimental with trying new types of alcohol (~30%) and new brands (~30%)...