Life in the Age of Coronavirus

Wave 9 - Week of 18 May

Here's Wave 9 - with a focus on alcoholic beverage consumption among consumers in the US & UK, as behaviors and emotions change. See you next Friday as we look at how consumers feel about the easing Coronavirus restrictions.

 

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clean infographic

The number of people who think
it will take longer than 5 months for
daily life to go back to normal continues to grow.

US-more-than-5-months

UK-more-than-5-months

 

Confidence in the government
dropped even lower in the UK.

confidence-in-government

 

Overall alcohol consumption
has increased during COVID19.

alcohol-consumption

drinking-more-than-usual

 

Drinking habits pre-COVID are changing...

40% drinking more on weekdays
30% drinking earlier in the day
30% drinking more

 

A small minority (~5%) have
stopped drinking due to...

not drinking quotes

 

Triggers for drinking elicited
via BuzzBack eCollageTM...

BuzzBack eCollage elicits imagery and emotional associations via interactive online collaging

 

trying to relax
at the end of the day.

relaxation

 

trying to alleviate
stress & boredom.

boredom

 

virtual drinking
with friends & family.

virtual drinking

 

negative thinking.

negative thoughts
what they're drinking

 

And they're getting more experimental with
trying new types of alcohol (~30%)
and new brands (~30%)...

~30%

...while others are more focused on price & value

*US and UK*