2020 COVID Pillar Page W9

Here's Wave 9 - with a focus on alcoholic beverage consumption among consumers in the US & UK, as behaviors and emotions change.
See you next Friday as we look at how consumers feel about the easing Coronavirus restrictions.

clean infographic

Wave 9 - Week of 18 May

The number of people who think it will take longer than 5 months
for daily life to go back to normal continues to grow.

Confidence in the government
dropped even lower in the UK.

Overall alcohol consumption
has increased during COVID19.

Drinking habits pre-COVID are changing...

A small minority (~5%) have
stopped drinking due to...

Triggers for drinking elicited
via BuzzBack eCollage_TM...

BuzzBack eCollage elicits imagery and emotional associations via interactive online collaging

trying to relax
at the end of the day.

trying to alleviate
stress & boredom.

virtual drinking
with friends & family.

negative thinking.

And they're getting more experimental with
trying new types of alcohol (~30%)
and new brands (~30%)...

~30%

...while others are more focused on price & value

For more information, contact info@buzzback.com.

Wave 9 - Week of 18 May

The number of people who think it will take longer than 5 monthsfor daily life to go back to normal continues to grow.

Confidence in the governmentdropped even lower in the UK.

Overall alcohol consumptionhas increased during COVID19.