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Wave 3 - July 2022

 

It's the summer of changing plans. While consumers were hoping for a return-to-normal summer, the high cost of fuel, travel and basic necessities has caused many to re-think their summer plans.

Consumers remain mostly happy and optimistic, but concerns around global issues, and personal finances and health have risen.

 

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Happiness and Optimism remain high

happiness

Happiness remains high.

 

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Optimism drops slightly, US more optimistic than UK.

 

But concerns are rising 

Personal Concerns-July-2

 

Global Concerns-July-2

 

Travel Plans Cancelled

1 Travel plans had to be cancelled

 

Summer plans not as expected 

 

2 The Life that I want

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buzzback eCollage elicits imagery and emotional associations via interactive online collaging

 

 

It's a staycation summer!

3 Consumer are turning back to staycations

Local activities keep consumers entertained
  

4 And counting on local activities-1

 

 

From fun abroad to fun at home

5 Managing expectations

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buzzback eCollage elicits imagery and emotional associations via interactive online collaging

 

Let's eat out! 

6 Top local plans are going out

 

Gated Case Study Created with Sketch.

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