Have values changed? Do consumers' values influence where they shop and what brands they purchase?
We asked 500 people in the US and UK all about their values - see what we discovered.
clean infographic
Finances top personal concerns
Economy tops global concerns
Values have changed
Family is the top value today
A view on why a change in values
Top brands that share consumers' values
Half of consumers are seeking brands that match their values
Values vary for consumers
Who are the brand seekers?
