Happy Talk: Translating a feeling of happiness and wellbeing into brand success

Impact 2022: Reinvention - March 16 and 17 2022

On March 16, we’re chairing a debate with three clients at this year’s MRS Impact 2022. This year's event is themed Reinvention, the debate is called ‘Happy talk: Translating a feeling of happiness and wellbeing into brand success’.



The discussion will reveal fresh insights into today’s consumers and the link between happiness and brand success. Join us at MRS Impact 2022 to hear from three leaders in the insights community, who will share their reflections on original research we’ve conducted on happiness, and its implications for their brands.

The panel:

  • Dr Christian Niederauer, Director Strategic Insight & Consumer Affairs Europe, Colgate Palmolive
  • Dieter Deceunink, Global Director Strategy & Insights – Waters & Aquadrinks, Danone
  • Yigit Kocak, Global Strategy & Insights Manager, Mondelez


  • Jenny Lindsay, Client Service Director, buzzback

See you there, or if you can't make and would like to know more about our work on Happiness, let us know!

Topic(s): conference

Subscribe to email updates