Talking Shop: Immersion into Hearts & Minds

Change is in the air… in retail, that is. We’re currently witnessing a significant transformation in retail –with changes in the overall landscape, the actual store itself, and how consumers shop and spend.

Join BuzzBack as we fully immerse ourselves in the shopping journey to better understand the needs, emotions, habits and values of Connected Spenders in the U.S. We’ll also look at the ideal shopping experience and how it’s transforming both online and brick & mortar stores.

In this NEW webinar, you’ll learn:

  • What factors influence behavior of Connected Spender and how they approach the purchase process
  • The emotions behind each step of the shopping journey
  • How different spender profiles are defined and how to reach them
  • How consumers classify different kinds of purchases
Topic(s): webinar

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