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Consumers spend 80% of their time on mobile devices. Your idea testing needs to change. Now there’s a better way to test & learn. Easy. Intuitive & Fast.

Introducing a New Way to Test & Learn

Ideal for fast turn & lean budgets. Available globally

Swipe Idea Screen Screen early-stage concepts/ideas with our mobile-friendly Swipe approach. Concept Focus included for diagnostics.

Concept Quickly evaluate concepts with key metrics and attributes. Thought Bubble and Concept Focus included for diagnostics.

Claims Test claims with this simple MaxDiff approach. Concept Focus and Thought Bubble included for diagnostics.

Naming Determine which names are strongest with key metrics and attributes. Thought Bubble included for diagnostics.

Flavors Test items (flavors, fragrances, benefits, features) using either a MaxDiff or sequential monadic approach. Optional TURF analysis and diagnostics.

Packaging Screen and evaluate up to 10 packages quickly. Online Shelf and Concept Focus included for diagnostics.

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Brand Snapshot Understand brand awareness, perceptions, sourcing and usage among category users.

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Advertising Screen and evaluate up to 10 ads quickly. Concept Focus and Thought Bubble included for diagnostics.

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Intuitive & Easy-To-Use

Visual & engaging interface
Designed for mobile devices
Accommodates images and text ideas easily

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Actionable Reporting. Fast.

Visual dashboards for faster learning
Scores for ideas tested with benchmarks
One-click export of reports & scorecards
Results in just a few hours

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A Relentless Focus on the Why

Heat maps illustrate elements that resonate
Automatic word clouds for verbatims
AI filtering & sentiment analysis

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