Here's how it works
Select Your Audience
Choose Demographic Filters
Create up to 3 screener questions
Adding screener questions may impact cost and timing.
Upload Your Concepts
You can evaluate just one concept or as many as 30.
Choose Up To 10 Key Question Concepts Per Respondent
Respondents will view several concepts, randomly selected, and react to key metrics and attribute ratings for each.
buzzback Projective: Thought Bubble
With Thought Bubble, respondents describe the concept in three words.
Buzzback Projective: Concept Focus
With Concept Focus, respondents mark up what they like and dislike and describe why.
Ultimate Preference Question
Respondents will select their preference. Only available if 2+ concepts are included.
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Attitude & Usage
Positioning & Territory
Ad & Messaging
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