Financial Services & Insurance

Since 2000, buzzback has designed and implemented thousands of studies on behalf of top global consumer product companies. In Financial Services & Insurance, we have conducted thousands of studies, and our work spans many categories:

Exploratory

• Consumer Profiling
• Brand Health
• Brand Extendibility
• Positioning
• A&U
• Territory/Category Exploratory
Competitive Understanding

Evaluative

• Concept Development
• Packaging
• Naming
• Claims
• Features/Benefits
• Pricing
• Advertising/Communications

 

financial services and insurance
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