Who is Gen Alpha?
Born between 2010-2025, their parents
(mostly Millennials & Gen X) describe them as...
Technology is a Part of Their Daily Lives
If you ask Gen Alpha kids, they wouldn't leave home without...
Nearly 9 in 10 Parents Agree
Technology is Essential in Children’s Lives Today
Technology Usage in Children
For most, technology is introduced before the age of 5
Consult with child before purchasing a product the child would use
Have mixed feelings but still give in when kids ask for products parents haven’t considered
Say it is impossible to make their child consume something they don’t like (both countries)
Now What?
What next? As you start to position and communicate to Gen Alpha,
consider the following for your brands:
