With 3 out of 4 new FMCG product launches failing in their first year, we are all obsessed over improving our NPD processes. In response we push ourselves to be even more agile, and look for ways to improve our ability to predict. But are we looking in the right place?We turned the NPD spotlight away from customers and towards the internal marketing team using BuzzBack Swipe, and the results were surprising!

In this eBook, you'll learn how to better involve stakeholders for more well-rounded perspective of successful ideas, how to determine where your internal team and consumer align and where there are gaps, and how BuzzBack Swipe can unearth richer, more instinctive insights.

 

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Want more? Contact us now for an in-person or over the phone presentation for you or your team.