Positioning | buzzback Solutions

Explore. Dimensionalize. Own.

Develop positioning with new depth & understanding

Find ownable white space with a 360° approach to uncover brand perceptions, attitudes, and associations with your positioning. Unique projective techniques uncover underlying emotions & visual triggers to differentiate and dimensionalize ideas so you can strengthen and refine.

Early Stage Deep Dive

Ideate themes and platforms to uncover imagery, emotions & language to differentiate

Uncover emotions, visuals and verbal associations for your positioning to help you develop and refine ideas

What do the ideas communicate?
What imagery and emotions do they elicit? Why?
What language is effective in communicating our brand space?
How do I strengthen and refine imagery and copy?

Positioning Optimization

Build a trusted & valued brand story

Dimensionalize and hone in on positioning, identifying the most compelling language, imagery & themes

What do the ideas communicate?
Which perform best on key measures and why?
What imagery and emotions does the idea evoke and why?
What language works and why?
How do you develop it further for commercialization?

Ideate themes and platforms to uncover imagery, emotions & language to differentiate

Uncover emotions, visuals and verbal associations for your positioning to help you develop and refine ideas

What do the ideas communicate?
What imagery and emotions do they elicit? Why?
What language is effective in communicating our brand space?
How do I strengthen and refine imagery and copy?

Build a trusted & valued brand story

Dimensionalize and hone in on positioning, identifying the most compelling language, imagery & themes

What do the ideas communicate?
Which perform best on key measures and why?
What imagery and emotions does the idea evoke and why?
What language works and why?
How do you develop it further for commercialization?

So Pleased With The Report

“I really meant what I said. You guys did a great job. So pleased with the report….I was reading and sharing parts of it today with a totally separate team. Really great work!”