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“This tracking study is so different than a lot of other stuff out there. There is so much context in what you are providing. I can’t believe you are able to capture and synthesize this much information on a weekly basis!” Merck
Our COVID-19 weekly tracker initiative has earnt us a spot as a finalist for the Quirk’s Health Care/Pharmaceutical Research Project Award.
Using our Blended ResearchTM approach, which integrates quantitative and creative interactive projective exercises, we’ve been able to develop the COVID-19 tracker to surface timely and relevant insights around the COVID crisis, especially to longitudinally monitor US/UK behavior. We’ve also successfully identified consumer feelings around how they feel about their own health during a pandemic, and their attitudes toward overall healthcare.