Protein and plant-based products are continuing to grow in the sports nutrition category, providing brands with growing opportunities to tap into. Over the past year, here at buzzback we’ve interviewed over 26,000 consumers in the UK and US about their changing eating and exercise habits. Our Founder and CEO Carol Fitzgerald shares the findings and lessons for brands with VitaFoods Insights.
https://www.vitafoodsinsights.com/sports-nutrition/whats-next-protein-athletes