- About Us
Our holistic product claims testing approach gives you clarity on top performers, plus direction on how to iterate language and refine... & on-pack communication. Better articulate a clear and compelling promise to drive interest, appeal & credibility.
Quickly get at top/bottom performers with clarity around why ideas resonate & the most appealing language to use.
In-depth product claims testing reveals which claims are strong/weak and why, with thorough reporting that reveals effective language, emotive associations & imagery. Easy to interpret visual results for agile strategy optimization.
“Appreciate all the help from your team to gain the right research and insights to help us better define our clean label strategy. ”
“The study delivered what we needed to progress on our pack communication. Thank you both and I know the team was very pleased with the outcomes, data and recommendations. This has helped us enormously to identify our packaging claims priorities and some key learnings for us to consider.”