We learned a lot in 2021. Since pandemic life was no longer a short-lived experience, people started to reassess and reevaluate EVERYTHING. See below for our top 10 insights of 2021.

10. Shifting Priorities Emerge

Since COVID, most say they've shifted priorities & how they spend their time and money.

shifts

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9. Mental Health Goes Mainstream

6 in 10 are concerned about the effect isolation has had on their mental health.

MENTAL HEALTH-01

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8. The Influential Rise of Gen Alpha

For most Gen Alpha kids, technology is introduced before the age of 5.

tech age introduction

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7. Data Privacy Is No Longer An Afterthought

Despite the high usage of voice-activated devices (8 in 10), safety is a concern.

data privacy and voice-activated devices

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6. Telehealth Is Here To Stay... But It Needs Improvement

Most agree, technology issues need to be addressed.

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Patients & PCPs both want: 
•  Improved internet access/connectivity
•  Better quality video & IT for more reliable consultations... more personalization and a better experience

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5. The Future of Work Will Be Different

Working from home during COVID has not only shifted our ideals, but also our expectations.

ideal expectations future of work

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4. The Great Resignation Is Driven By Shifting Values

Give me happiness, or give me retirement!

12-revised

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3. Consumer Sentiment Trends Determine The New Normal

Unprecedented shifts in consumer sentiment and behaviors will impact a number of categories in the future. 

consumer sentiment trends.2

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2. Supply Chain Woes Have Consumers Playing The Blame Game

Many look to explain or assign blame - from COVID, government mismanagement to worker and truck driver shortages, media exaggeration, and - in the UK – Brexit.

w 32 - text messages for top 10 of 2021

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1. Insights Community Shares Personal Lessons From The Field

David Cousino shares a hard lesson learned early in his career at Unilever.

 

David Cousino (Cynosure, Anheuser-Busch InBev, Newell Brands, Unilever)
Also pictured: Gabriela Gaut (Goodyear, Mondelez, Reckitt Benckiser, P&G) and Martin Oxley (buzzback).
For the full-length video and to hear more stories from the field, click here.

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