Adding screener questions may impact cost and timing.
Brand Details
Do you offer a product or service? Provide a brand name and category.
Brand Screening
Pick a brand, screen based on brand usage and filter rejectors. Those aware of the target brand rate perceptions and brand users describe their personal experience with the brand.
Choose Key Question Types
Category Evaluation
Respondents will answer about the category in general - how often they purchase, attribute importance, and where they typically purchase.
Brand Evaluation
Those aware of the target brand will react to key metrics, with brand users also answering questions based on their personal experience with the target brand.
Diagnostics
With Thought Bubble, respondents describe the Target Brand in three words.
