Here's how it works
Select Your Audience
Choose Demographic Filters
Create up to 3 screener questions
Adding screener questions may impact cost and timing.
Do you offer a product or service? Provide a brand name and category.
Pick a brand, screen based on brand usage and filter rejectors. Those aware of the target brand rate perceptions and brand users describe their personal experience with the brand.
Choose Key Question Types
Respondents will answer about the category in general - how often they purchase, attribute importance, and where they typically purchase.
Those aware of the target brand will react to key metrics, with brand users also answering questions based on their personal experience with the target brand.
With Thought Bubble, respondents describe the Target Brand in three words.
Return to Express
Attitude & Usage
Positioning & Territory
Ad & Messaging
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