Think of a dating app, but for ideas. Consumers intuitively swipe left or right to say whether they like an idea or not. Instinctive reactions combined with consumer feedback will to help you determine interest levels.
Consumers mark aspects of each concept they find both appealing and unappealing and explain why.
Consumers navigate a virtual shelf representing the product category’s in-store aisle and are asked to find a specific package.
Consumers are asked to give 3 words they would use to describe the idea to a friend in their own words, eliciting consumer associations helpful in optimizing.