Select Your Audience
Choose Demographic Filters
Create Up To Three Screener Questions
Adding screener questions may impact cost and timing.
Input Your Claims
You can enter up to 30 claims or upload an Excel file.
Respondent Experience: MaxDiff
MaxDiff is an advanced analytics technique designed to obtain preference/importance scores (utilities) for multiple options of a single item ( such as product features, claims, etc.) Respondents are shown a subset of the options, and are then asked to indicate which one is the "best" and which is "worst". MaxDiff uses the respondent's choices to estimate scores for each of the claims.
buzzback Projective: Concept Focus
With Concept Focus, respondents will mark up what they like and dislike for 2 claims, randomly selected.
Respondent Experience: Thought Bubble
For 2 of the claims, randomly selected, respondents, will participate in this projective technique for unaided associations.
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